The Change Makers
A social initiative based on the idea that this world would be a radically different place if we all did just 2% good!
Make giving accessible no matter your revenue level
Raise awareness for organizations that are doing amazing work in the world & connect them to more funding
Gather the helpers to fund systemic change
Leverage giving to raise your bottom line. When you make more, you can give more!
Multiplied by thousands of
No. The 2% Pledge does ask you start giving 1% of your gross revenue right away and increase your giving to at least 2% within the next 12 months. The goal is to start & grow from there.
💯One of the biggest aims of The 2% Pledge is to raise awareness of causes & organizations that need funding. Because we'll have community hashtags we use when we share about the organizations & causes we're supporting, you'll be raising awareness for your fave organizations AND potentially connecting them with more funding!
No. You give directly to your organizations of choice.
Absolutely! I've been a 5% giving company since 2018, but the one thing I've found working in lots of different sized businesses is that 2% is something we can all do. By pledging at least 2%, you encourage others to give at least 2% too!
Equitable giving will always involve more than just giving money alone. It's about baking equitable practices into your business from the ground up, which organically impacts the way you give. Giving to organizations that are doing equitable work in the world is just one way of contributing to social change. Taking the 2% pledge is a commitment to give AND prioritize equity in other ways too. It's both!
Yes! There are several initiatives underway to help track the progress of the pledge. We'll be tracking:
We'll also be sending a quarterly survey to help with tracking. When prompted to share your anticipated revenue, this is solely for the purpose of calculating the anticipated amount given through the pledge to estimate our collective impact.
The number of people who have taken the pledge
The amount of estimated donations based off of each pledger's anticipated yearly revenue
The organizations 2%ers are supporting so we can help connect these organizations to more funding
We'll be creating a database of those organizations that will be listed right here & updated regularly
To have 1000 equity-driven entrepreneurs take the pledge and donate at least 2% of their gross revenue within the next 12 months.
• The number of people who have taken the pledge
• The amount of estimated donations based off of each pledger's anticipated yearly revenue
• The organizations 2%ers are supporting so we can help connect these organizations to more funding
• We'll be creating a database of those organizations that will be listed right here & updated regularly
Please use them and tag @TWOPERCENTPLEDGE in your photos when you share about giving & the organizations you're supporting! This is how we'll find the organizations you care about & this is a big part of the initiative.
We'll send quarterly updates sharing the progress of the pledge.