A personal & public promise to donate
[at least] 2% of your gross revenue to fund a more equitable world.

take the pledge

We are the ones.

The passionate.

The  Change  Makers

The ones who believe, together, we can do BIG things!

The driven.

The dreamers.

introducing the 2% pledge

A social initiative based on the idea that this world would be a radically different place if we all made a 2% shift!

take the pledge

The Goals of The 2% Pledge are Simple:

Make giving accessible no matter your revenue level

Raise awareness for organizations that are doing amazing work in the world & connect them to more funding

Gather the helpers to fund systemic change

Leverage giving to raise your bottom line. When you make more, you can give more!

2% of...

A Small shift addS up!

$25,000
$50,000
$100,000
$250,000
$350,000
$1,000,000

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=
=
=
=
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$500
$1,000
$2,000
$5,000
$7,000
$20,000

$35,000

x 1000

$35,000,000

Multiplied by thousands of
small businesses

We're talking multiple millions to fund a more equitable world!

You in?

FAQs


No. The 2% Pledge does ask you start giving 1% of your gross revenue right away and increase your giving to at least 2% within the next 12 months. The goal is to start & grow from there.

Do I have to start giving 2% right away?

Can I choose what organizations I give to?

💯One of the biggest aims of The 2% Pledge is to raise awareness of causes & organizations that need funding. Because we'll have community hashtags we use when we share about the organizations & causes we're supporting, you'll be raising awareness for your fave organizations AND potentially connecting them with more funding!  

Do you handle any of my money?

No. You give directly to your organizations of choice. 

can i give more than 2%?

Absolutely!  I've been a 5% giving company since 2018, but the one thing I've found working in lots of different sized businesses is that 2% is something we can all do.  By pledging at least 2%, you encourage others to give at least 2% too!

what's the difference between giving & equitable giving?

Equitable giving will always involve more than just giving money alone.  It's about baking equitable practices into your business from the ground up, which organically impacts the way you give.  Giving to organizations that are doing equitable work in the world is just one way of contributing to social change. Taking the 2% pledge is a commitment to give AND prioritize equity in other ways too. It's both!  

are you planning on tracking the amount given through the 2% pledge?

Yes!  There are several initiatives underway to help track the progress of the pledge.  We'll be tracking:
       

We'll also be sending a quarterly survey to help with tracking. When prompted to share your anticipated revenue, this is solely for the purpose of calculating the anticipated amount given through the pledge to estimate our collective impact. 

The number of people who have taken      the pledge
The amount of estimated donations        based off of each pledger's anticipated      yearly revenue
The organizations 2%ers are supporting so we can help connect these organizations to more funding        
We'll be creating a database of those      organizations that will be listed right here  & updated regularly

• The number of people who have taken the pledge
• The amount of estimated donations based off of each pledger's anticipated yearly revenue
• The organizations 2%ers are supporting so we can help connect these organizations to more funding   
• We'll be creating a database of those organizations that will be listed right here & updated regularly

What are your initial goals with the pledge?

To have 1000 equity-driven entrepreneurs take the pledge and donate at least 2% of their gross revenue within the next 12 months.

TAKE THE PLEDGE

What's Next?

take note of our hashtags

#startwithtwo

#twopercentpledge

Please use them and tag @TWOPERCENTPLEDGE in your photos when you share about giving & the organizations you're supporting!  This is how we'll find the organizations you care about & this is a big part of the initiative. 

We'll send quarterly updates sharing the progress of the pledge.

Thank you for pledging 2%!