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Oh hey, TBD fam!
This episode has some super BIG announcements as we kick off a new 5 part series diving deeper into each of the 5 key pillars of DreamMoney™️ as well as sharing where DreamMoney™️ is heading!
I’m sharing a very BIG AUDACIOUS GOAL and whew… I’m feeling the feels putting this out to the world.
We’re diving into:
Plus, I’m sharing my vision for the DreamMoney™️ App and how to become a Funding Dreamer, a Founding Dreamer, or support this work in other ways.
👉🏼 I’m especially looking for those who are willing to to spread the word about the DreamMoney™️ App that will be seeking its first round of capital the last week of August (8/28-9/1).
Thank you SO MUCH for coming on board!!
Hello, hello, my friends! My goodness – I first have to say thank you for all the love and affirmation so many of you have sent my way this past week as I’ve announced DreamMoney to the world! Fun fact – you – my podcast fam and those who are you who are joining me in Leap Week are the only ones who have heard of DreamMoney!! I’ll be making a big, splashy announcement on my birthday next week. What better way to ring in my 40s by announcing this new business chapter, right?!
If you’ve yet to tune into last week’s episode – please give it a listen, especially as I laid out the 5 key pillars of DreamMoney because D.R.E.A.M. stands for money that’s deliberate, reliable, easeful, abundant, and meaningful!
And although this is my soon to be trademarked framework for helping you create DreamMoney, I think it’ll be so fun to see how you define what DreamMoney means to you!
So following last weeks’ very special episode where I introduced DreamMoney – we’re following it up with ANOTHER special episode sharing where DreamMoney is going! We are also going to be kicking off a 5-part series as we dive deeper into each of the 5 key pillars! So today, we’re diving into Deliberate Money – what that means in practice, how we create it, and more importantly, how we sustain it!
But first – my friends… as you have heard me mention many times on the podcast, you know this whole rebrand started when I started the process of turning my profit planning tool (formerly known as the Money Map) into a software of app that could bring high-level financial wisdom, calculators, and business planning tools into the hands of more small business owners like you.
This has been a dream of mine for several years and now, with a brand name that I can finally use to bring this software to market – I am so excited to share all the steps of that process including our next big one, which I’m definitely going to need some help creating!!
So at this point, I’ve met with a developer to clarify just how much it’s going to cost to build my Minimum Lovable Product (which is basically translating my current profit planning tool into a software while also adding a few key features I know you’re going to love) – more on those in a second.
My developer has helped me clarify not just the cost, but the timeline for this to be built. And now, it’s time to raise the capital to build this thing! And that is where I’m hoping you come in!
This software will be an integral piece for helping others step into DreamMoney and as I mentioned on our last episode – I have always worked with the Dreamers who believe more is possible for themselves, who have literally been put on this earth to make a meaningful difference, and most definitely those who believe it is possible to create a more just, joyful, connected world.
I support the Dreamers by helping them build businesses that allow them to have the impact they dream of making – through custom strategy in my programs, but also helping the map out their way to creating financial stability, financial fluency, and financial mastery that allows them to grow a business that’s not just sustainable, but a financial powerhouse that can fund big dreams.
This software is built for the Dreamers. Which is why there are going to be 3 ways for you to support this dream of mine.
I’ll be explaining what is included at each tier as we get closer to the last week of August – but I am so excited to deliver a tool you can put into practice in your business right away by supporting this app. I’ll even be rolling out some very cool bonuses and live calls too to help you get the financial clarity that is so important so you can start mapping out your way to DreamMoney!
What I’m especially looking for though are those who are willing to spread the word to their friends, their colleagues, and their communities about the opportunity to be a Funding Dreamer, a Founding Dreamer, or a Believer.
My big hairy goal is to call in 100 Funding Dreamers who are willing to invest $997 for lifetime access to the app + 1000 Founding Dreamers who are willing to pay for their first year’s subscription that is still being fully clarified, but will be no more than $250. Our Believers can literally donate however much they want to support this app’s development and every little bit helps!!
So, if that’s you – you’re willing to help me spread the word to help me connect with those who Funding + Founding Dreamers especially – will you add your name to a short form for me in the show notes so I know to reach out? Your support is so incredibly appreciated as I go for this big dream! Eeeek.
Okay y’all… more to come on that as we get closer to the last week of August. Now, I want to shift gears and dive into our first core pillar of DreamMoney, which is all around money that’s DELIBERATE.
What does that mean? How do we create it? And how do we sustain it?
So when it comes to deliberate money – we’re going to approach this from a few different layers. The first, is ensuring that we’re deliberately designing our money to honor our time & energy.
When it comes to DreamMoney, I’d imagine you don’t envision a future where you’re making the money you want to be making, but you’re too burned out to enjoy it. Nor do I imagine that you envision a future where you’re making the money you want to be making, but you can never take a vacation, you have to be on your A game at all times, and you continue to get amazing results for your clients – but also feel completely undercompensated for it. No. That’s not going to feel like DreamMoney.
So when we’re deliberate about designing our money to honor our time & energy, some of this is going to come down to your business model itself and ensuring you have a simplified path forward that’s easy to execute.
In my framework, we talk about the Anatomy of a Sustainable Business Model that is all around clarifying your offer suite that has an organic flow so all your offers are working together. And that means that your offers not only flow organically from one to the next, but your clients see the through thread between all of them. It’s clear to them which offer they need, why they need it, and how they can naturally progress through your body of work.
This also means though, that you need sustainable price points. So many of us are undercharging for our work and then wondering why we’re burnt out. There needs to be a sweet spot between what your client can afford (and this a very tricky word- I’ll go ahead and tell you) and also what your offer makes possible as a result.
Some of my clients, for instance, are selling certifications that not only provides a different modality for their clients to serve their people, but also an additional revenue stream. That’s a pretty big result.
I also have other clients who are focusing on life-shifting inner work where when their clients feel more confident in who they are, what they bring, and what they want – this creates a huge domino effect in their lives from the relationships they pursue and or shift, to the jobs they leave or new jobs they go for, to new habits they develop that are directly linked back to a shift in worthiness. These internal shifts are notoriously so much more subjective to assign a value to, but I can promise – this is the work that is most valuable of all.
I have other clients like me who are supporting other business owners and sometimes those results are more tangible like they are in my case as I help my clients build their body of work that becomes an asset that can literally take them to multiple 7-figures if that’s their dream and there are also less tangible assets like shifting your communication styles when leading your team. All are valuable. All have their own unique challenges when identifying their true value because it’s subjective.
BUT – having sustainable price points that are finding that middle ground is really the sweet spot. How can we get more deliberate with our pricing strategy so it’s taking all variables into account.
Not just the result you’re providing or what your client can afford, but also the time spent delivering the work, creating the work, mastering the work, etc. And that’s not to say we pass 100% of that cost onto our client. We don’t. It’d be ridiculous for me to charge my client for the 20 plus years (and then some) that I’ve poured into my body of my work.
But I also think back to that story when Picasso drew a drawing on a napkin in a cafe and charged the lady $5M. She was taken aback and said, “that only took you 5 minutes.” as he replied, it took me years to draw that in just 5 minutes.” I love that story so much!!
The other piece that goes into this though is making sure you aren’t overgiving because this can be one of the sneakiest ways we try and either justify a price point, control a desired result, make it feel “worth it” for the client, or all kinds of other fun dynamics that come into play as we deliberately choose what we’re including in our offers.
So many times, we include things that aren’t needed and even things that our clients can’t possibly use. What good is a bonus if your content alone is already enough to get through? I want us to think more deliberately about what we’re including in our offers and why. Why are they needed? Why are they impactful? How do they elevate the experience of your client? And more importantly, is the overgiving asking more of your time than is warranted for you price point?
When we have sustainably structured and sustainably priced offers, this is one way we can be more deliberate with our money so it’s honoring our time and energy. I think it’s often helpful to think about what an offer is really going to ask of you and especially the timeframe needed to create it.
All of my Flow clients know I am SO big on being deliberate with the timeline of your deliverables inside your programs because it’s so easy to get in the weeds of content creation inside your offers while you’re trying to focus on delivery. Instead, I encourage a dripped approach when you’re creating an offer’s curriculum/content for the first time and give yourself a very generous timeline as you’re mastering content creation.
I remember one of my first clients, Lee Chaix McDonough, when we were designing her coaching certification. We were very deliberate around the pace of that program to ensure she had a spacious timeline to create that curriculum. A very good rule of thumb is to plan on no more than 2 (60) minute trainings/month. Even if you’re a powerhouse creator. Because that’s not the only thing you’re going to be doing that month. Your business still needs you to do all the other things and that’s why we can get in over our heads very quickly if we’re not deliberate with the pace and timeline we’re giving ourselves.
So there are multiple ways we can be deliberate with the time, money, and energy variables when it comes to offer creation. And this is one of the things I love supporting my clients on the most because it’s not just the sale we need to think of, but what happens after the sale and how it stacks with everything else you got going on that matters most.
That’s one piece of Deliberate Money – what we’re designing our money to do in our businesses.
But Deliberate Money also comes down to how deliberate we’re being with our time (meaning how deliberate we are when it comes to focusing on revenue-generating activities as well as prioritizing time for spaciousness & rest).
It also comes down to how deliberate we are in meeting with our money and stewarding it. What are we deliberately directing our money to do?
And all of those things, my friends, come down to clarity, intentional boundaries, and typically saying no a whole lot more than we say yes. If we’re going to be supporting our resources and capacity that is.
When it comes to money work, there’s the strategy of what we’re designing our money to do, but there’s also the internal embodiment of it. And you’ll find that in each of the 5 key pillars of DreamMoney.
If we want money to be easeful, for instance, we have to commit to ease and call ourselves out when we’re trying to complicate things that don’t need to be complicated or we’re forcing something that clearly isn’t meant to be.
There’s always an internal process that is mirroring how we want our money to feel. So externally, so internally. And that’s perhaps why I love money work so much because it’s such a powerful mirror for how to be in deeper partnership and integrity.
What does it look like for you to get more deliberate with your money in this season?
You might find that you need to have more organization, a clear game plan, a better system, better habits, better boundaries, better focus around your spending, your saving, your investing, etc. More awareness around your money stories, beliefs, triggers, and conditioning. Whatever that looks like for you. And this will change from season to season. It might also look like prioritizing more earning, which might mean prioritizing more marketing.
There will always be something money asks us to get more deliberate on for it to feel more intentionally designed in our lives and businesses.
Deliberate money calls for intentionality. First and foremost, by getting into the numbers because we can’t get deliberate if we don’t have the full picture. But also getting deliberate with the changes that full picture inform for you. So externally, so internally.
Deliberate money is really around awareness. Consciousness. Choice. Intention coupled with follow through.
What is deliberate money calling you more into in this season? In 2018, I threw myself into this work head on and met with my profit planning tool every day for a full year. I was deliberate on money stewardship and directing my money where I wanted it to go and paid off $30K in debt in 9 months that year. I was deliberate in unpacking a lot of deep rooted money narratives from my transgenerational money story that year. I challenged the money beliefs that had been handed down in my family line. I challenged money beliefs I’d been taught in other institutions. I was deliberate in examining my own attachment style to money that year realizing I would oscillate between anxious and avoidant behaviors and started to get underneath why. I was deliberate in staying present for me and money that year and it will always be a year that changed my life.
In this season of my life and business – I’m deliberate on saving in my personal finances as well as paying myself from my business so more stacks up in savings. I’m also deliberately prioritizing my margins this year and saying no to hiring unless it truly fits with the margin I’ve set and also minimizing my investments with all the other investments I’m making getting this new company (i.e. my app) off the ground.
I’m deliberate with celebrating this year too! All the financial progress my husband and I are making as a team. And celebrating what my business is doing too – even in its lower revenue months. I’m also deliberately pouring into my mindset this year and continuing to heal at deeper levels after some challenging leadership seasons in business. That mindset work is directly tied to my safety, which is directly tied to my marketing, which is directly tied to my earning.
Money is always connected. That I can promise you!
So with that, my friends, I can’t wait to hear how you’re getting more Deliberate with your money and what that looks like for you in this season!
I’m so excited to keep diving into the other key pillars of DreamMoney – money that’s deliberate, reliable, easeful, abundant, and meaningful!
If you loved this episode, please share it! It’s so helpful in getting this work out there in a bigger way! And if you’re willing to help me spread the word to connect with our Funding and Founding Dreamers as we go for this big goal the last week of August, definitely add your name to the form in the show notes. I appreciate your support so MUCH and there will even be a mention of your name in the app when it goes live. I cannot wait to see the origin story this app creates, especially the people who will be a part of it.
Until then, here’s to the courage to keep showing up even when clarity is still forming – trusting, knowing, believing – the next right step is always on its way. See you soon!
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